Universities, like companies, are in fierce competition. Regardless of whether it is about reaching the best students, the most capable professors or the most innovative partners from the private sector. With professional online marketing, the opportunities increase significantly. Search Engine Optimization plays a key role in the online marketing of universities. Specialized toronto seo services take over this task for their customers from the academic field.
How do colleges and other educational institutions benefit from toronto seo?
The goal of search engine optimization for universities is to place the university as high as possible in the search results when entering certain search terms. The search terms can be the name of the university. It can also be the name of individual faculties, scientific research areas or other relevant single words and related terms.
It is crucial that the university gets into the easily findable area on Google and other search engines. You can do this with the help of SEO for the relevant target groups. The easy findability then in turn increases the effectiveness of all subsequent measures in online marketing. Since search results are localized today, locally oriented SEO is also of great importance.
How does an SEO achieve a better ranking on Google?
High-quality content that provides searchers with the information they want is an essential quality criterion for successful SEO. This is perhaps even truer for the websites of universities and other educational institutions than in many other areas. External and internal links play another important role. They are recognized by the search engines and rated positively as indications of popularity or good page structuring.
Good SEO service also creates and maintains the university’s social media presence, especially in networks with a strong professional focus such as Xing or LinkedIn. Once the good visibility in the search engines has been achieved, important test criteria for successful optimization come into play. These include, for example, traffic, click rate and conversion rate.
SEO for universities also takes social media into account
This conversion rate or conversion rate is particularly important. It indicates how many of the visitors carry out an action intended by the website operator. On commercial sites, this action often equates to purchasing a product or service. In academia, for example, student enrollment or enrollment in a particular course can constitute a conversion.